Intangible policy claims such as “socially responsible product” or “sustainably harvested seafood” can influence consumers to prefer one product over another. This document provides definitions and guidance to help governments and the private sector design and implement effective traceability systems. This report aims to contribute to sustainable trade by enabling cross-border traders to substantiate their policy claims and by creating trust among consumers in the credibility of sustainable products.
Is your resource missing?
Is Your Effort Missing?