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The Untapped Potential of Story to Sell Seafood

Future of Fish
2016

This study explores the potential for better information to drive consumer purchasing of seafood and provide business benefits to increased traceability and transparency in seafood supply chains.

Topic:
  • Electronic Catch Documentation
  • Seafood Industry
  • Small-scale Fisheries
  • Traceability
  • Value & Incentives of eCDT
  • Wild-capture
Region:
  • Global
Tags:
Storied Fish, Purchase, Consumer, Business, Value, ROI
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© 2023 SALT

This product is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of FishWise and do not necessarily reflect the views of USAID or the United States Government.