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  • Guidance Document

Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

USAID Wildlife Asia
2020
Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

SBCC is an approach used to change individual behaviors and social norms. It uses a systematic plan around social and behavioral theory while recognizing the relationship between people and their environment. It’s particularly useful as communication campaigns are raising increased awareness of conserving wildlife.

Topic:
  • Counter-IUU Fishing
  • Regulation Compliance
  • Wild-capture
Region:
  • Southeast Asia
Tags:
Human Centered Design, Conservation, Systematic Planning, Illegal, Trade, Socio-ecological
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© 2023 SALT

This product is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of FishWise and do not necessarily reflect the views of USAID or the United States Government.