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World Wildlife Fund

Topic:
  • Counter-IUU Fishing
  • Social Responsibility
  • Traceability
Sector:
  • Non-profit Organization

World Wildlife Fund (WWF) supports sustainable fishing and good governance in geographic places such as the Arctic, the Indian Ocean, the Pacific, the Southern Cone, and on the high seas. WWF focuses efforts on reducing the impact of fishing that is making a considerable footprint on ecologically important marine ecoregions and conserving commercially valuable species such as tuna and whitefish. WWF also works with private partners to push market demand for sustainable seafood. WWF has worked to advance seafood traceability through crafting guidance documents such as Traceability Principles for Wild-Caught Fish Products and Recommendations for a Global Framework to Ensure the Legality and Traceability of Wild-Caught Fish Products, and participating in various collaborative projects aimed at advancing industry-wide traceability best practices such as the Global Dialogue on Seafood Traceability.

This effort has regional work that contains more information on regional initiatives, such as WWF Peru and WWF Japan. Use the Seascape Map to search by region for more information.

Region:
  • Global
Harvest:
  • Aquaculture
  • Wild-capture
Social Responsibility: In many countries, WWF’s biggest challenge is to ensure that the communities they work with receive not only the environmental but also the social and economic benefits of having well-managed fisheries and aquaculture operations and their respective supply chains. WWF believes that the seafood industry, including fisheries, aquaculture, and the supply chain stakeholders, must play a key role in resolving human rights and labor abuses and supporting sustainable livelihoods for producers.

Contact Information

Contact Name: David Shorr
Contact Email: david.schorr@wwfus.org
Website: www.worldwildlife.org/initiatives/oceans
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This product is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of FishWise and do not necessarily reflect the views of USAID or the United States Government.