Fishcoin is a utility token that creates an incentive for data capture in various forms beginning with key data elements captured and communicated by fishermen and fish farmers for the purpose of traceability. Fishermen in developing nations send a restaurant or grocery store information on the seafood they caught. This triggers a smart contract that transfers a certain number of Fishcoins into those fisher’s crypto wallets. The fishers can then use those Fishcoins to pay bills or buy cell phone minutes. With an underlying blockchain that records all this information, Fishcoin looks to provide the incentive to make it happen. By addressing the critical incentive problem, Fishcoin is creating an ecosystem for rewarding fishermen and supply chain intermediaries through micro-transactions, creating a virtuous cycle for sustainable practices that extends beyond government mandates for traceability.