FishChoice.com helps traceability efforts through a B2B membership platform that is based on transparency of seafood product source information. FishChoice aggregates seafood ratings and certifications from the leading assessment organizations. This information is matched with seafood company products and is displayed publicly through an online supplier and product directory. All seafood suppliers are eligible to become members and every product listing includes scientific name, origin, and harvest method(s). The key benefit for suppliers is having the sustainability of their seafood products tracked and maintained by FishChoice. Suppliers use the up-to-date sustainability information of their products for client retention, internal training, and possible new business opportunities.