Aquaculture Stewardship Council (ASC) Key Data Elements (KDE) project: In line with their commitment to continuous improvement, the Programme Assurance team initiated a project aimed at introducing technology to improve digital traceability. This involves using software to capture and convey key data elements from certified farm origin throughout the supply chain. The project aims to enhance supply chain transparency, mitigate risk and provide greater verifiable information to meet industry expectations. The KDE project is being developed with collaboration farms, industry and retailers and the ASC works together with the Global Dialogue on Seafood Traceability (GDST) towards industry alignment and interoperability. The collected data, of which some will flow through the complete supply system, will most likely be species-dependent. These data elements will evolve as the standards, requirements and needs of the supply chain evolve. In 2020, the ASC will evaluate the results of the pilots in relation to wider implementation.